In June 10, 2015, the Shenzhen high-speed rail station passengers blessed. Famous brand launch 10 amass massage chair massage sofa, on the Shenzhen high speed rail Rest Area.
Front staff told us. Massage sofa, has not put. There are passengers sitting on top of it. Some of the passengers, before the supermarket can only experience the massage chair. Watching them sit comfortably on the massage chair, his face covered with a smile. Once again confirms the leadership of the market strategy is correct.
Before 2014, amass market strategy, on line, the layout of Shanghai, Jiangsu, Zhejiang and other places of the mall and store in the place closest to the customer, set up shop experience. The line is also the title sponsor in many golf events and held a charity dinner. The company's "love and filial piety" story, also in the network media and offline channels, the wide dissemination efficiency in the market leading chair of filial piety.
With the advent of the wave of electricity providers. The management of the company, the national strategy to Internet plus, one after another in the Jingdong, Tmall, Suning electronic business platform to start official outlets. Reduce the number of entities under the line. As we all know, the next line store rental shops, shopping guide staff wages, and these costs to consumers, to amass in the price advantage is not obvious. The electronic business platform does not have such a cost. The special nature of the massage chair, the user needs to experience and feel, in order to help users make the right decisions. In this case, amass management strategy according to the change of channel sweep down irresistibly from a commanding height, and make accurate judgments on the market, put forward the "first experience after the purchase" released on their own brand amass confidence. The marketing department to establish channels, respectively, online store, crowded place, such as hotels, high cost price war placed massage chair, let the customer experience, one is to allow customers to experience the product, two, brand awareness, and share three comfortable relaxing massage experience, is a social act company report.